There’s a reason I continually say that content is king.
But they don’t want to waste time waiting for the right answer.
They could be picking up kids from school or soccer waiting for a colleague at a restaurant or simply between episodes of the shows they’re streaming
Customers engage when it’s convenient for them.
Speed is the new currency of business (Marc Benioff at ).
Will Digital Turn Every Business Into a Service?.
Disruption? 5 Digital Trends Show Why You Ain’t Seen Nothing Yet.
It’s Not “Mobile First.” It’s “Customer First.”.
Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More.
5 Key Insights into 2019's Hotel Marketing Tech Trends.
Why Millennials Drive E-Commerce Growth.
Hey, Hotel Marketers: What’s Holding Mobile Bookings Back?.
Mobile Is So Much Bigger Than You Think.
And this 4 trends you need to know– Mary Meeker report recap from a few weeks ago helps.
However, even as Millennials hit their late 30’s, that’s still likely a few years away.
Yes, it’s possible that younger adults will need glasses or prefer larger screens as they get older, so it’s not 100% guaranteed we’ll see these numbers rise.
Older adults age out of the marketplace, lowering their skew on the numbers.
Either, older adults begin mirroring the behaviors of younger cohorts, or.
It’s Time to Stop Calling Mobile a Trend.
Those age groups much more prefer to use a computer or tablet to access the internet. However, the numbers decrease considerably with 50-64-year-olds (34% share) and 65 and overs (28% share). Three in 5 (61% share) of 18-29-year-olds say they prefer to go online using their smartphone as do about half (51% share) of 30-49-year-olds.
The percentage of individuals who go online mostly using their smartphone varies with age.
Only 3 in 10 (30% share) say they mostly go online using another device such as a computer or tablet.
even when given an option on how they can access the internet, some 46% of smartphone owners (versus 37% of all Americans, as covered in a previous examination of the data) say they mostly go online using their phone.
One-quarter (25%) are Hispanic, while 26% have a high school education or less and 26% have an annual income of $30K or less. Some 22% of these smartphone-only internet users are between the ages of 18-29 years old.
17%) of US adults who do not have a high-speed internet connection at home, yet own a smartphone.
…that does drop to a 40% share for those 75 years and older.
…just more than half (53%) of US adults 65 years and older own a smartphone.
The age group of 50-64 year-olds is just below the average at 79%,
… older generations are somewhat slower than the younger generations to become smartphone owners.
96% of 18-29-year-olds and 92% of 30-40-year-olds now report owning a smartphone.
A new report from Pew Research Institute revealing that 8 in 10 US (81%) of US adults own a smartphone which is even more than those who have home broadband.
More US Adults Own A Smartphone Than Have Home Broadband – Marketing Charts.
Want to learn more? Here are the show notes for you: Relevant Links: And, just in case you're curious, it's a much bigger deal than you think. What the Big Shift to Mobile Means for Your Business (Thinks Out Loud Episode 251) – Headlines and Show Notesįollowing up on Thinks Out Loud's 250th(!!!) episode last week, host Tim Peter talks through what the big shift to mobile means for your business right now. Looking to drive results for your business? Click here to learn more.